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COPYWRITING FOR A PEOPLE & CULTURE CONSULTANCY: SUPERHUMXN

  • Brand identity design, funnel strategy, website copy, email sequences, blog writing, market research, eBook ghostwriting, and social media content strategy.

  • Building the Brand Voice for a People and Culture Company

    Superhumxn is a consultancy that helps tech companies adapt to the future of work. Its mission is simple: build organisations that move fast without losing what makes them human.

    The brand sits at the intersection of people, culture, and technology, translating insights from behavioural science and AI into practical ways of working. As it evolved, Superhumxn needed a clear identity and voice to communicate complex ideas simply and consistently across every channel.

    The goal was to create a unified story and tone that could engage founders, people leaders, and curious thinkers, making the human side of AI-driven change easy to understand and act on.

    Brand Voice: clarity • adaptability • communication • culture • future of work

    • Developed a full brand identity and messaging system, defining tone, language, and narrative structure

    • Wrote complete website copy, including services, case studies, and blog frameworks

    • Designed email sequences for newsletters, lead magnets, and audience nurture

    • Produced funnel copy for digital downloads and campaigns

    • Designed and wrote eBooks and long-form thought leadership on adaptability and leadership in the age of AI

    • Delivered social media content strategy for consistency across platforms

    • Conducted market analysis and editorial planning for ongoing publication growth

    → Get in touch to discuss copywriting or content strategy

    • Established a consistent, recognisable brand voice across all materials

    • Built scalable content foundations for blogs, eBooks, and newsletters

    • Delivered launch-ready assets supporting Superhumxn’s first campaigns

    • Defined key messaging pillars now used across strategy and client-facing projects

    • Strengthened positioning in the people, culture, and future-of-work space

    → Get in touch to discuss copywriting and brand strategy

WEBSITE →

WORKSHOP DESIGN AND FACILITATION FOR A GLOBAL GAMING COMPANY

  • Designed and facilitated a remote DISC behavioural workshop for engineering and design teams at an international gaming company. Strengthened communication practices, collaboration, and workflow alignment.

  • Workshop Design for Cross-Team Collaboration

    Profile

    An international tech company that develops large-scale gaming and digital products for a global audience.


    Identified recurring communication challenges between the engineering and design teams. The leadership team wanted a practical, science-backed way to improve collaboration and understanding before a major product launch.

    I became a qualified DISC practitioner and created a tailored behavioural workshop focused on communication, trust, and teamwork. This provided both teams with tools to understand differences, build empathy, and work more effectively together.

    • Completed formal DISC training and certification to lead workshops

    • Defined clear session goals with the leadership team and designed a custom workshop deck

    • Prepared for remote facilitation using interactive and engagement-led methods

    • Tested facilitation delivery during a “Futurathon” team event to refine delivery and flow

    • Facilitated the DISC workshop for cross-team collaboration between design and engineering

    • Created an after-session resource pack with summaries, reflection tools, and next steps

    • Applied behavioural science principles to connect personality insights to daily teamwork habits for the team

  • Positive feedback from both teams, who reported clearer communication, stronger understanding, and smoother collaboration across “squads.”

    Follow-up actions led to regular feedback check-ins, improved goal alignment, and updates to internal support policies.

    “You helped spark so many thoughts and ideas which will help build the future of our pillar.”
    — Team Leader

    Small shifts in understanding can transform team performance.
    → Find out more about this approach.

EDITORIAL PRODUCTION FOR AN AWARD-WINNING GLOBAL FASHION PUBLICATION: MALVIE MAGAZINE

  • Sourced and provided creative collaboration for a fashion editorial featured in MALVIE Magazine, Issue 41 (August 2023).

  • Fine Art meets Fashion.

    Founded in France in 2020, MALVIE Magazine is an international platform celebrating emerging and established creative talent across fashion, photography, and art. With over 250k monthly readers and 30M social media impressions, MALVIE is more than a magazine; it’s a community built on connection, collaboration, and creative expression.

    When MALVIE released a call for submissions for Issue 41, their brief invited artists and stylists to produce visionary editorials with strong storytelling. Around that time, stylist Carolina Marsoli reached out to collaborate on a concept titled “Desert Lightfall.”

    The theme explored how light transforms emotion, balancing elegance and unease to create a cinematic atmosphere. I supported the creative direction through wardrobe sourcing, concept collaboration, and on-site assistance during the London shoot.

    The final series was published in MALVIE Magazine, Issue 41 (August 2023).

  • Collaborated closely with stylist Carolina Marsoli to bring the “Desert Lightfall” concept to life through a series of creative and logistical steps:

    • Conducted concept development calls to align on the editorial theme and visual narrative

    • Curated garments from the Fashidity collection to complement the surreal, cinematic mood

    • Considered model sizing, fabric texture, silhouette, and colour harmony to fit the creative direction

    • Managed stock checks, garment care, and temporary holds on selected pieces

    • Photographed and presented wardrobe options for team review and approval

    • Prepared and packed all selected garments ahead of the shoot day

    • Provided on-site styling assistance and wardrobe coordination at Shutterhouse Studios, London

    “I love love love this one - it looks totally different on the body. I think it goes really well with the theme.”
    — Carolina Marsoli, Fashion Stylist

  • The editorial “Desert Lightfall” was published in MALVIE Magazine, Issue 41 (August 2023). It was also featured across MALVIE Magazine and Jude Black Photography’s Instagram pages, reaching a combined audience of over 250K+ followers.

    The collaboration produced a set of high-quality visuals used for marketing Fashidity and the wider creative team.Limited edition prints from the shoot are now available through Saatchi Art and the Saatchi Gallery Online.

    “We would like to express our heartfelt gratitude for your submission to MALVIE French Magazine and for being an integral part of our publication.” — MALVIE Editorial Team

    View the publication:MALVIE Magazine – Issue 41 →

    View the collection:Saatchi Art – Desert Lightfall →

    Want to collaborate on your next creative shoot?

    → Let’s connect

FEATURE →

COPYWRITING FOR A LUXURY REAL ESTATE BRAND & FOUNDER: GOLDROSE SHARPE/OFFICIALLY PARESH

  • Developed a personal brand identity, sales materials, and positioning strategy for the mastermind launch and LinkedIn presence. Contributed to over five figures in revenue post-launch.

  • Building a Personal Brand Around a Proven Track Record

    Goldrose Sharpe is a London-based property development company with over two decades of experience delivering high-value residential and commercial projects. Known for its quality, design, and precision, the company has completed developments with a Gross Development Value (GDV) exceeding £ 70 million.

    Its co-founder, Paresh Chandegra, is a property entrepreneur with a background in architecture. Alongside the company’s growth, he launched Officially Paresh, a personal brand and education platform aimed at connecting with investors, collaborators, and aspiring developers.

    The challenge was to build a brand identity that reflected Paresh’s credibility and expertise while creating a relatable, engaging presence online. The goal: attract new investors, grow visibility, and develop a narrative that connected the success of Goldrose Sharpe with the authenticity of Officially Paresh.

    • Created a full personal branding framework defining tone, audience, and messaging pillars

    • Wrote website copy for OfficiallyParesh.com to articulate the founder’s story, values, and investment philosophy

    • Developed sales materials and email copy for the Property Mastermind programme

    • Produced a long-form founder bio and USP narrative for LinkedIn and investor outreach

    • Created a consistent brand voice connecting Goldrose Sharpe’s authority to Paresh’s personal storytelling

    • Consulted on content themes and positioning to strengthen engagement and credibility across channels

  • The project helped generate five-figure sales within five months of launch, directly supporting the Mastermind community growth on Skool.

    Paresh’s brand gained increased visibility across LinkedIn, YouTube, and his new website, attracting both investor interest and high-profile collaborations.

    “Honestly, just a big thank you. So glad I came across your services, and excited to keep working together.” — Paresh Chandegra, Founder

     Want to refine your brand messaging and grow your authority?
    → Let’s work together

WEBSITE →

COPYWRITING FOR A PEOPLE & CULTURE CONSULTANCY: SUPERHUMXN

  • Brand identity design, funnel strategy, website copy, email sequences, blog writing, market research, eBook ghostwriting, and social media content strategy.

  • Building the Brand Voice for a People and Culture Company

    Superhumxn is a consultancy that helps tech companies adapt to the future of work. Its mission is simple: build organisations that move fast without losing what makes them human.

    The brand sits at the intersection of people, culture, and technology, translating insights from behavioural science and AI into practical ways of working. Superhumxn needed a clear identity and voice to communicate complex ideas simply and consistently across every channel.

    The goal was to create a unified story and tone that could engage founders, people leaders, and curious thinkers, making the human side of AI-driven change easy to understand and act on.

    Brand Voice: clarity • adaptability • communication • culture • future of work

    • Developed a full brand identity and messaging system, defining tone, language, and narrative structure

    • Wrote complete website copy, including services, case studies, and blog articles

    • Designed email sequences for newsletters, lead magnets, and audience nurture

    • Produced funnel copy for digital downloads and campaigns

    • Designed and wrote eBooks and long-form thought leadership on adaptability and leadership in the age of AI

    • Delivered social media content strategy for consistency across platforms

    • Conducted market analysis and editorial planning for ongoing publication growth

    → Get in touch to discuss copywriting or content strategy

    • Established a consistent, recognisable brand voice across all materials

    • Built scalable content foundations for blogs, eBooks, and newsletters

    • Delivered launch-ready assets supporting Superhumxn’s first campaigns

    • Defined key messaging pillars now used across strategy and client-facing projects

    • Strengthened positioning in the people, culture, and future-of-work space

    → Get in touch to discuss copywriting and brand strategy

WEBSITE →

HR STRATEGY FOR A SUSTAINABLE TECHNOLOGY COMPANY: GOOD CARMA

  • HR strategy, team design, and onboarding systems design for a sustainability-driven tech brand.

  • Reimagining Sustainability Through Technology

    GoodCarma helps sustainability-led companies strengthen their digital strategies through consulting, technology development, and skill training. Their mission is to make digital transformation genuinely sustainable, balancing innovation with care for people and the planet.

    One of their core projects, Carma, focuses on transforming sustainable fashion by integrating AI and large language models (LLMs) into the value chain, ensuring fairness and transparency from garment workers to consumers.

    I collaborated with the founders and leadership team to design a scalable HR roadmap to support early team growth. At the time, the company lacked formal hiring, onboarding, and team structure processes. The goal was to build practical systems that could evolve with the business and reflect its ethical mission.

    Brand Messaging: sustainable • ethical • innovative • people-first • tech for good

    → Get in touch to discuss HR and people strategy support

    • Partnered with the founders and leadership team to design a scalable HR roadmap aligned with business growth goals

    • Defined team structure, role clarity, and hiring priorities for early expansion

    • Built a lean onboarding process designed for a start-up environment

    • Developed HR policies and documentation to support sustainable operations

    • Advised on culture design and internal communications to reflect ethical brand values

    • Provided copywriting support for internal materials and employer branding content

    • 10 hires made through the new HR framework over duration of project

    • 0 additional hiring costs achieved through improved process design and positioning

    • 100+ qualified applicants per open role

    • 1 high-impact team sprint completed to align leadership around people strategy

    “The People & Culture strategy was incredibly insightful — exactly what we’ve been looking to implement.”
    — Hazel Watson, Co-Founder

WEBSITE →

CREATIVE COLLABORATION FOR A FASHION EDITORIAL: MALVIE MAGAZINE

  • Provided sourcing, creative direction support, styling collaboration, and on-site photoshoot assistance for “Desert Lightfall”, an editorial featured in MALVIE Magazine, Issue 41 (August 2023).

  • Fine Art meets Fashion.

    Founded in France in 2020, MALVIE Magazine is an international platform celebrating emerging and established creative talent across fashion, photography, and art. With over 250k monthly readers and 30M social media impressions, MALVIE is more than a magazine; it’s a community built on connection, collaboration, and creative expression.

    When MALVIE released a call for submissions for Issue 41, their brief invited artists and stylists to produce visionary editorials with strong storytelling. Around that time, stylist Carolina Marsoli reached out to collaborate on a concept titled “Desert Lightfall.” The theme explored how light transforms emotion, balancing elegance and unease to create a cinematic atmosphere. I supported the creative direction through wardrobe sourcing, concept collaboration, and on-site assistance during the London shoot. The final series was published in MALVIE Magazine, Issue 41 (August 2023).

    • Participated in early creative discussions to align on narrative, lighting, and styling direction

    • Collaborated with the stylist, photographer, and model team to refine the story and aesthetic flow

    • Curated and provided wardrobe selections to fit the theme’s mood and cinematic tone

    • Assisted on set with styling, garment coordination, and creative adjustments during the shoot

    • Contributed to overall visual cohesion across photography and styling

    “I love love love this one — it looks totally different on the body. I think it goes really well with the theme.”
    — Carolina Marsoli, Fashion Stylist

  • The editorial “Desert Lightfall” was published in MALVIE Magazine, Issue 41 (August 2023) and featured across MALVIE Magazine and Jude Black Photography’s Instagram pages, reaching over 250K+ followers.

    The project fostered strong creative relationships among a network of emerging stylists, photographers, and designers, and produced lasting marketing assets for each contributor. Limited edition prints from the shoot are now available through Saatchi Art and the Saatchi Gallery Online.

    View the publication: MALVIE Magazine – Issue 41 →

    View the collection: Saatchi Art – Desert Lightfall →

    Want to collaborate on your next creative shoot?

    → Let’s connect

GALLERY FEATURE I →
FEATURE II →

HR STRATEGY FOR MOBILE TECHNOLOGY COMPANY

  • Led HR strategy alignment and leadership workshops, co-designed internal communications with marketing, and delivered company-wide roadshows and launch events for 150+ employees.

  • From Sales-Heavy to People-First

    This London-based sustainable tech scale-up helps businesses cut e-waste and carbon emissions through greener mobile solutions. During a period of rapid growth from 190 to 230 employees, the company’s internal structure had not evolved to match its external success.

    With no dedicated HR function for over seven years, the business faced challenges around high turnover, inconsistent behaviours, and difficulty attracting and retaining top talent. The leadership team wanted to strengthen culture, clarify values, and rebuild internal systems to align people strategy with business performance.

    I was engaged to lead a full HR transformation, which involved facilitating leadership workshops and embedding a people-first culture through communication, engagement, and organisational design.

    • Led a 10-month transformation to reshape the HR function and align people systems with business goals

    • Hired HR and admin support to establish a new People & Culture foundation

    • Designed a new organisational structure with role clarity and growth pathways

    • Conducted compensation and benefits benchmarking to support retention and equity

    • Launched an employee forum and internal communications plan to strengthen engagement

    • Restructured benefits to reflect a people-first philosophy and evolving workforce needs

    • Rolled out company values through leadership workshops and team roadshows

    • +4.6% improvement in employee retention within six months

    • Nominated at the Reward Gateway Awards for high engagement levels

    • New company values successfully launched and embedded across all teams

    • People & Culture (HR) department established to support continued growth

    • Employee forum created to sustain open dialogue and engagement

      Curious about improving your team experience?

      → Let’s talk

COPYWRITING FOR A VINTAGE E-COMMERCE FASHION BRAND: FASHIDITY

  • Developed brand messaging, website copy, and social media strategy for an emerging vintage fashion label. Defined voice, story, and customer experience.

  • Fashidity | Vintage Timepieces & Jewellery

    Based in London, Fashidity curates rare vintage watches and jewellery. Each piece is chosen for its story, history, and beauty. Originally selling through third-party marketplaces, the brand needed a clear identity to guide sourcing, attract a premium audience, and prepare for independent sales.

    The challenge was to translate a passion for vintage craft into a brand experience that felt timeless yet modern. Through refined copy, visual storytelling, and a soft rebrand, the new direction positioned Fashidity as a tasteful curator. 

    Brand Messaging: romantic • timeless • curated • emotive

  • To shape Fashidity’s new identity, I built a creative foundation that reflected the brand’s romantic and timeless aesthetic.

    • Defined brand values, ethos, and tone of voice

    • Created brand guidelines and a visual moodboard to guide photography, colour, and styling

    • Designed a new logo and refined visual direction

    • Wrote product descriptions for the core vintage collection

    • Produced an Instagram content batch for the soft launch

    • Crafted copy for the website, pop-up event, and promotional materials

    • Developed the full brand story to connect craftsmanship with emotion

    The result was a cohesive creative system that repositioned Fashidity from a marketplace seller to a distinctive vintage brand with a clear voice, story, and aesthetic.

  • Fashidity’s rebrand established a unified look and voice — connecting storytelling, sourcing, and style into a cohesive identity.

    • Featured in MALVIE Magazine, Issue 41 (August 2023)

    • Secured a pop-up stall with Pop-Up Vintage Fairs London (March 2023)

    • Introduced an ethical sourcing system and creative campaign direction

    • Collaborated with leading London-based fashion creatives

    • Achieved clearer brand differentiation and expanded audience reach

    “We deeply appreciate your contribution to our magazine and the opportunity to showcase your work.” — MALVIE Editorial Team

    Want to build a brand that tells a story?
     → Let’s collaborate

WEBSITE →

FUNNEL STRATEGY AND COPYWRITING FOR A COURSE CREATOR & PROPERTY EDUCATOR: OFFICIALLY PARESH

  • Landing page copywriting, Instagram automation, Facebook ad strategy, A/B testing, community copy, and social profile optimisation.

  • Building A Funnel That Turns Attention Into Results

    Officially Paresh is the personal brand and education platform of property entrepreneur Paresh Chandegra, co-founder of London-based developer Goldrose Sharpe.

    With over £70 million in property projects, Paresh wanted to grow his audience and convert interest into members for his new Mastermind programme.

    The goal was to design a funnel that connected every stage of the customer journey. From first ad to community onboarding, each step needed clear messaging, simple structure, and measurable results.

    • Wrote funnel copy for the landing page, ad variations, and automated messages

    • Set up Instagram and Facebook automation to capture and nurture leads

    • Created ad copy and testing strategy for conversion optimisation

    • Wrote copy for the community page and onboarding sequence on Skool

    • Developed brand bios and key messaging for social media profiles

    • Mapped the user journey across platforms to maintain clarity and consistency

    • Contributed to a five-figure Mastermind launch within five months
      Increased engagement and conversion from paid and organic campaigns

    • Improved audience targeting and lead quality through A/B testing

    • Strengthened brand visibility across Facebook, Instagram, and LinkedIn

    “Honestly, just a big thank you. So glad I came across your services, and excited to keep working together.”
    — Paresh Chandegra, Founder

     

    Want a funnel that connects, converts, and grows your audience?
    → Let’s work together

WEBSITE →

2025

2024

2023

2024

2025

05/2016 - 09/2018

2023

05/2016 - 09/2018

2023

05/2016 - 09/2018

SELECTED WRITING

BILLION-DOLLAR CULTURE SECRETS

  • You might roll your eyes at the words "company culture". 

    You might think it's become a hype term. But these billion-dollar companies don't think so. They take culture very seriously. 

    Here's why you should, too. 

READ MORE →

THE ART OF CHANGE

  • Change is a skill. It's something you can get better at, just like anything else. One thing I noticed about the best leaders I've worked with is that they can "read a room." They sense when to move forward with change and when it's wiser to stay put. 

READ MORE →

HOW TO LEARN FAST IN A FAST WORLD

  • Our paradigm of learning needs a reboot. 

    Many of us grew up with the idea that learning is something you do in school, during training, or in the context of significant career changes. But that mindset doesn't match how the world works today. 

READ MORE →