HR STRATEGY FOR A SUSTAINABLE TECHNOLOGY COMPANY: GOOD CARMA
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HR strategy, team design, and onboarding systems design for a sustainability-driven tech brand.
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Reimagining Sustainability Through Technology
GoodCarma helps sustainability-led companies strengthen their digital strategies through consulting, technology development, and skill training. Their mission is to make digital transformation genuinely sustainable, balancing innovation with care for people and the planet.
One of their core projects, Carma, focuses on transforming sustainable fashion by integrating AI and large language models (LLMs) into the value chain, ensuring fairness and transparency from garment workers to consumers.
Collaborated with the founders and leadership team to design a scalable HR roadmap to support early team growth.
At the time, the company lacked formal hiring, onboarding, and team structure processes. The goal was to build practical systems that could evolve with the business and reflect its ethical mission.
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Partnered with the founders and leadership team to design a scalable HR roadmap aligned with business growth goals
Defined team structure, role clarity, and hiring priorities for early expansion
Built a lean onboarding process designed for a start-up environment
Developed HR policies and documentation to support sustainable operations
Advised on culture design and internal communications to reflect ethical brand values
Provided copywriting support for internal materials and employer branding content
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10 hires made through the new HR framework
0 additional hiring costs achieved through improved process design and positioning
100+ qualified applicants per open role
1 high-impact team sprint completed to align leadership around people strategy
“The People & Culture strategy was incredibly insightful — exactly what we’ve been looking to implement.”
— Hazel Watson, Co-Founder
HR STRATEGY FOR A MOBILE TECHNOLOGY COMPANY
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Led HR strategy alignment and leadership workshops, co-designed communications with marketing, and delivered roadshow and launch events for 100+ employees.
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From Sales-Heavy to People-First
This London-based scale-up helps businesses cut e-waste and carbon emissions through greener mobile technology. At the time of engagement, the company was growing fast (from 190 to 230 employees), but lacked the internal structure and systems to support that growth.
Despite a strong external mission, the internal employee experience was struggling to keep pace. There was no dedicated HR function for over seven years, and the business faced challenges around high turnover, misaligned behaviours, and attracting and retaining top talent.
The leadership team wanted to strengthen culture, clarify values, and rebuild systems to align people strategy with business performance.
I was hired in to design a full HR strategy and roadmap, including organisational restructuring, leadership workshops, and culture change initiatives to improve engagement and performance.
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Led a 10-month transformation to reshape the company’s HR function and align people systems with its growth goals:
Built the HR foundation by hiring dedicated HR and admin support
Designed a new organisational structure with clear roles and responsibilities
Completed compensation and benefits benchmarking to support retention and equity
Launched a new employee forum and internal communications plan to strengthen engagement
Restructured benefits to reflect a people-first culture and evolving workforce needs
Introduced new company values through leadership workshops and a series of team roadshows
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+4.6% improvement in employee retention within six months of implementation.
Nominated at the Reward Gateway Awards for high engagement levels.
New company values successfully launched and embedded across all teams.
People & Culture department designed and established to support continued growth.
Employee forum created and facilitated for ongoing dialogue and engagement.
→ Curious about reshaping your team experience? Let’s talk.
WORKSHOP DESIGN AND FACILITATION FOR A GLOBAL GAMING COMPANY
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Designed and facilitated a remote DISC behavioural workshop for engineering and design teams at an international gaming company. Helped strengthen communication, collaboration, and workflow alignment.
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Workshop Design for Cross-Team Collaboration
An international tech company developing large-scale gaming and digital products for a global audience.
While providing HR business partnering support, I identified recurring communication challenges between the engineering and design teams. The leadership team wanted a practical, science-backed way to improve collaboration and understanding before a major product launch.
I became a qualified DISC practitioner and created a tailored behavioural workshop focused on communication, trust, and teamwork. This provided both teams with tools to understand differences, build empathy, and work more effectively together.
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Completed formal DISC training and certification to lead workshops
Defined clear session goals with the leadership team and designed a custom workshop deck
Prepared for remote facilitation using interactive and engagement-led methods
Tested facilitation delivery during a company-wide “Futurathon” event to refine flow and participation
Facilitated the DISC workshop for cross-team collaboration between design and engineering
Created an after-session resource pack with summaries, reflection tools, and next steps
Applied behavioural science principles to connect personality insights to daily teamwork habits
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Positive feedback received from both teams, who reported clearer communication, stronger understanding, and smoother collaboration across “squads.”
Follow-up actions led to regular feedback check-ins, improved goal alignment, and updates to internal support policies.
“You helped spark so many thoughts and ideas which will help build the future of our pillar.”
— Team LeaderSmall shifts in understanding can transform team performance.
→ Find out more about this approach
COMPANY VALUES CREATION FOR A MOBILE TECHNOLOGY COMPANY
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Leadership alignment, values development, internal communications, and employee engagement for a 150-person sustainable tech scale-up.
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Clarifying Values to Strengthen Alignment During Growth
This London-based mobile technology company helps businesses reduce e-waste and carbon emissions through sustainable solutions.
During a period of rapid growth from 190 to 230 employees, the company needed to clarify its values and rebuild communication systems to support stronger alignment.
The leadership team wanted to define shared principles that reflected how the company worked and what it stood for. My role was to facilitate the development of these values, help the team translate them into clear actions, and design engagement activities that made them part of daily operations.
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Facilitated leadership workshops to define company values and shared behaviours
Worked with marketing to plan internal communications for value launch and storytelling
Designed employee sessions and roadshows to introduce the values across departments
Created internal materials including presentation decks, posters, and message guides
Supported leadership in applying values to performance and decision-making discussions
Coordinated feedback loops through employee forums to track understanding and engagement
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New company values adopted across all teams within six months
Improved clarity in communication and leadership decision-making
4.6% increase in employee retention following values and engagement work
Nominated for a Reward Gateway Award for employee engagement
Established regular feedback channels that continue to support alignment
hr & cONSULTING WORK
I help leaders and teams navigate change and growth through People and Culture strategies. My work focuses on designing practices and systems that help organisations adapt to new technologies and ways of working.
I partner with founders and leadership teams in fast-moving, technology-driven industries to create clarity, strengthen collaboration, and build cultures that scale well.
From organisational design and talent strategy to workflow optimisation and change management, I combine strategic insight with hands-on experience to help people perform at their best.
2021
2018
2022
2018
