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GHOSTWRITING AND LEAD MAGNET DESIGN FOR A CONSULTANCY: SUPERHUMXN

  • Ghostwriting, eBook and lead magnet design, digital guide creation, long-form asset series, toolkits, and learning resource design.

  • Turning Insight Into Tools People Can Actually Use

    Superhumxn helps companies build adaptability in the age of AI. Its mission is to make work more human, not more complicated.

    As the brand evolved, it needed to translate complex ideas about learning, change, and culture into practical resources that could help leaders and teams apply them in their day-to-day work.

    The goal was to create a set of tools that made the brand’s thinking tangible: accessible enough to engage readers, and credible enough to position Superhumxn as a trusted voice in the future-of-work space.

    • Planned and structured a series of long-form resources to explain complex ideas simply

    • Wrote three eBooks based on Superhumxn’s core frameworks

    • Created lead magnets and funnel copy to guide readers from awareness to download

    • Designed visual layouts and page templates consistent with the brand’s aesthetic

    • Wrote supporting website and email copy to introduce and distribute the guides

    • Developed a repeatable process and templates for future resource creation

    • Produced three core eBooks as practical tools for founders, leaders, and teams

    • Translated research and theory into clear, action-focused learning content

    • Built high-value lead magnets that attract and educate Superhumxn’s target audience

    • Established credibility and trust through thoughtful, evidence-based writing

    • Strengthened the brand’s positioning as a practical, forward-thinking consultancy

WEBSITE →

COPYWRITING FOR A VINTAGE FASHION E-COMMERCE BRAND: FASHIDITY

  • Developed brand messaging, website copy, and social media strategy for an emerging vintage fashion label. Defined voice, story, and customer experience.

  • Fashidity | Vintage Timepieces & Jewellery

    Based in London, Fashidity curates rare vintage watches and jewellery. Each piece is chosen for its story, history, and beauty. Originally selling through third-party marketplaces, the brand needed a clear identity to guide sourcing, attract a premium audience, and prepare for independent sales.

    The challenge was to translate a passion for vintage craft into a brand experience that felt timeless yet modern. Through refined copy, visual storytelling, and a soft rebrand, the new direction positioned Fashidity as a tasteful curator. 

    Brand Messaging: romantic • timeless • curated • emotive

  • Built a creative foundation that reflected the brand’s romantic and timeless aesthetic.

    • Defined brand values, ethos, and tone of voice

    • Created brand guidelines and a visual moodboard to guide photography, colour, and styling

    • Designed a new logo and refined visual direction

    • Wrote product descriptions for the core vintage collection

    • Produced an Instagram content batch for the soft launch

    • Crafted copy for the website, pop-up event, and promotional materials

    • Developed the full brand story to connect craftsmanship with emotion

  • The result was a cohesive creative system that repositioned Fashidity from a marketplace seller to a distinctive vintage brand with a clear voice, story, and aesthetic.

    • Featured in MALVIE Magazine, Issue 41 (August 2023)

    • Secured a pop-up stall with Pop-Up Vintage Fairs London (March 2023)

    • Introduced an ethical sourcing system and creative campaign direction

    • Collaborated with leading London-based fashion creatives

    • Achieved clearer brand differentiation and expanded audience reach

    “We deeply appreciate your contribution to our magazine and the opportunity to showcase your work.” — MALVIE Editorial Team

    Want to build a brand that tells a story?
     → Let’s collaborate

WEBSITE →

EMAIL COPYWRITING FOR A PEOPLE & CULTURE CONSULTANCY: SUPERHUMXN

  • Email series design, copywriting, backend setup, integrations, analytics tracking, configuration, automation rules, and A/B optimisation.

  • Superhumxn helps companies and leaders navigate the future of work by combining behavioural science, communication, and strategy to make adaptation easier.

    Ahead of launch, the company needed a way to turn new subscribers into engaged readers and potential clients. The goal was to create an automated welcome journey that set the tone for the brand: thoughtful, human, and practical.

    The series needed to do more than introduce the company. Each email had to deliver value from the first read, encourage exploration of resources, and create a consistent voice across every touchpoint.

    • Researched email strategy and funnel structure aligned with Superhumxn’s content plan

    • Adapted brand tone and messaging for email storytelling and reader flow

    • Designed modular email templates for easy updates and future campaigns

    • Built automation workflows including tagging, triggers, and sequencing

    • Integrated analytics and tracking to measure engagement and improve performance

    • Set up A/B testing processes to optimise subject lines and open rates

    • Created a launch-ready automated welcome sequence connecting blogs, eBooks, and newsletter sign-ups

    • Ensured system readiness across tools and integrations for smooth delivery

    • Built a scalable structure for ongoing engagement tracking and content updates

    • Improved workflow clarity and reduced manual setup for future campaigns

    • Enhanced email design and experience to align with Superhumxn’s brand

       → Reach out to discuss email copy and automation strategy

WEBSITE →

FUNNEL COPYWRITING FOR A PEOPLE & CULTURE CONSULTANCY: SUPERHUMXN

  • Brand identity design, funnel strategy, website copy, email sequences, blog writing, market research, eBook Ghostwriting, and social media content strategy.

  • Building The Brand Voice For A People And Culture Company

    Superhumxn is a consultancy that helps tech companies adapt to the future of work. Its mission is simple: build organisations that move fast without losing what makes them human.

    The brand sits at the intersection of people, culture, and technology, translating insights from behavioural science and AI into practical ways of working. As it evolved, Superhumxn needed a clear identity and voice to communicate complex ideas simply and consistently across every channel.

    The goal was to create a unified story and tone that could engage founders, people leaders, and curious thinkers, making the human side of AI-driven change easy to understand and act on.

    • Developed a full brand identity and messaging system, defining tone, language, and narrative structure

    • Wrote complete website copy, including services, case studies, and blog frameworks

    • Designed email sequences for newsletters, lead magnets, and audience nurture

    • Produced funnel copy for digital downloads and campaigns

    • Ghostwrote eBooks and long-form thought leadership on adaptability and leadership in the age of AI

    • Delivered social media content strategy for consistency across platforms

    • Conducted market analysis and editorial planning for ongoing publication growth

    • Established a consistent, recognisable brand voice across all materials

    • Built scalable content foundations for blogs, eBooks, and newsletters

    • Delivered launch-ready assets supporting Superhumxn’s first campaigns

    • Defined key messaging pillars now used across strategy and client-facing projects

    • Strengthened positioning in the people, culture, and future-of-work space

       → Get in touch to discuss copywriting and brand strategy

WEBSITE →

2025

2025

2025

2025

COPYWRITING FOR A LUXURY REAL ESTATE BRAND & FOUNDER: GOLDROSE SHARPE/OFFICIALLY PARESH

  • Developed a personal brand identity, sales materials, and positioning strategy for the mastermind launch and LinkedIn presence. Contributed to over five figures in revenue post-launch.

  • Building a Personal Brand Around a Proven Track Record

    Goldrose Sharpe is a London-based property development company with over two decades of experience delivering high-value residential and commercial projects. Known for its quality, design, and precision, the company has completed developments with a Gross Development Value (GDV) exceeding £ 70 million.

    Its co-founder, Paresh Chandegra, is a property entrepreneur with a background in architecture. Alongside the company’s growth, he launched Officially Paresh, a personal brand and education platform aimed at connecting with investors, collaborators, and aspiring developers.

    The challenge was to build a brand identity that reflected Paresh’s credibility and expertise while creating a relatable, engaging presence online. The goal: attract new investors, grow visibility, and develop a narrative that connected the success of Goldrose Sharpe with the authenticity of Officially Paresh.

    • Created a full personal branding framework defining tone, audience, and messaging pillars

    • Wrote website copy for OfficiallyParesh.com to articulate the founder’s story, values, and investment philosophy

    • Developed sales materials and email copy for the Property Mastermind programme

    • Produced a long-form founder bio and USP narrative for LinkedIn and investor outreach

    • Created a consistent brand voice connecting Goldrose Sharpe’s authority to Paresh’s personal storytelling

    • Consulted on content themes and positioning to strengthen engagement and credibility across channels

  • The project helped generate five-figure sales within five months of launch, directly supporting the Mastermind community growth on Skool.

    Paresh’s brand gained increased visibility across LinkedIn, YouTube, and his new website, attracting both investor interest and high-profile collaborations.

    “Honestly, just a big thank you. So glad I came across your services, and excited to keep working together.” — Paresh Chandegra, Founder

     Want to refine your brand messaging and grow your authority?
    → Let’s work together

WEBSITE →

2024

FUNNEL STRATEGY AND COPYWRITING FOR A COURSE CREATOR & PROPERTY EDUCATOR: OFFICIALLY PARESH

  • Landing page copywriting, Instagram automation, Facebook ad strategy, A/B testing, community copy, and social profile optimisation.

  • Building A Funnel That Turns Attention Into Results

    Officially Paresh is the personal brand and education platform of property entrepreneur Paresh Chandegra, co-founder of London-based developer Goldrose Sharpe.

    With over £70 million in property projects, Paresh wanted to grow his audience and convert interest into members for his new Mastermind programme.

    The goal was to design a funnel that connected every stage of the customer journey. From first ad to community onboarding, each step needed clear messaging, simple structure, and measurable results.

    • Wrote funnel copy for the landing page, ad variations, and automated messages

    • Set up Instagram and Facebook automation to capture and nurture leads

    • Created ad copy and testing strategy for conversion optimisation

    • Wrote copy for the community page and onboarding sequence on Skool

    • Developed brand bios and key messaging for social media profiles

    • Mapped the user journey across platforms to maintain clarity and consistency

    • Contributed to a five-figure Mastermind launch within five months
      Increased engagement and conversion from paid and organic campaigns

    • Improved audience targeting and lead quality through A/B testing

    • Strengthened brand visibility across Facebook, Instagram, and LinkedIn

    “Honestly, just a big thank you. So glad I came across your services, and excited to keep working together.”
    — Paresh Chandegra, Founder

     

    Want a funnel that connects, converts, and grows your audience?
    → Let’s work together

WEBSITE →

05/2016 - 09/2018

SELECTED WRITING

BILLION-DOLLAR CULTURE SECRETS

  • You might roll your eyes at the words "company culture". 

    You might think it's become a hype term. But these billion-dollar companies don't think so. They take culture very seriously. 

    Here's why you should, too. 

READ MORE →

THE ART OF CHANGE

  • Change is a skill. It's something you can get better at, just like anything else. One thing I noticed about the best leaders I've worked with is that they can "read a room." They sense when to move forward with change and when it's wiser to stay put. 

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HOW TO LEARN FAST IN A FAST WORLD

  • Our paradigm of learning needs a reboot. 

    Many of us grew up with the idea that learning is something you do in school, during training, or in the context of significant career changes. But that mindset doesn't match how the world works today. 

READ MORE →