CREATIVE WORK
PROMOTIONAL CAMPAIGN FOR LUXURY REAL ESTATE HOUSE LAUNCH: GOLDROSE SHARPE
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Modelled and filmed promotional content for the launch of Lucent House, a luxury real estate development by Goldrose Sharpe in London.
Featured in Property London’s advertising campaign (399K followers), with over 58.3K video views and a sold-out launch. -
Creating High-Impact Launch Content for a Premium Property Brand
Goldrose Sharpe is a London-based property development company known for delivering high-end residential and commercial projects with a focus on design, detail, and craftsmanship.
Ahead of the launch of Lucent House, a £8.5M luxury development in Stoke Newington, the team wanted to create a digital campaign and event experience that matched the quality of the project and reached London’s premium property audience.
The goal was to attract high-value buyers, increase visibility, and position the development as a leading example of modern luxury living in the city.
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Modelled in the promotional photoshoot for the Lucent House campaign
Featured in the walkaround video and behind-the-scenes promotional content
Collaborated with the creative team to align visuals with the brand’s premium aesthetic
Provided self-styling and input to maintain consistency across all visuals
Attended the red-carpet launch event and contributed to post-event coverage
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Featured in Property London’s promotional campaign (399K followers) with 58.3K views on the main video
Post-event coverage reached an additional 2.6K views across channels
Contributed to a fully sold-out development with 100 percent of units purchased after launch
Strengthened Goldrose Sharpe’s reputation in London’s luxury property market
BRAND STRATEGY FOR A CULTURE CONSULTANCY AND MEDIA COMPANY: SUPERHUMXN
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Collaborated with a brand designer to create core visual assets including logo and palette, then expanded the direction into a full multi-channel aesthetic covering website design, AI imagery, funnels, and client experience systems.
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Designing a Cohesive Visual Identity for a Future-Focused Brand
Superhumxn is a consultancy and publication that explores how work evolves in an AI-driven world.
The goal was to develop a brand identity that felt intelligent, modern, and human; and bridged behavioural science and creativity.
Partnered with designer Paula Hail to establish the foundation through the logo, colour palette, and typography before evolving the wider system to reflect Superhumxn’s purpose and tone.
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Collaborated with Paula Hail Studio to define core brand assets including logo, palette, and visual language
Clarified mission, values, and positioning to align design with strategic direction
Designed and built the website structure and copy to reflect brand tone and purpose
Created an AI-generated image library inspired by surreal and minimal aesthetics
Developed client experience materials including proposals, reports, and resources
Built email funnels and automation to link brand experiences across platforms
Designed multi-channel content templates to ensure aesthetic and narrative consistency
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Created a cohesive pre-launch identity connecting digital, editorial, and client-facing touchpoints
Developed a scalable brand system adaptable across social, publication, and service experiences
Built a distinctive aesthetic that merges human insight with future-focused design
Positioned Superhumxn as both a consultancy and a media brand with a unified voice and visual identity
→ Get in touch to discuss creative direction or brand strategy projects
CREATIVE COLLABORATION FOR A FASHION EDITORIAL FEATURED IN MALVIE MAGAZINE
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Provided sourcing, creative direction support, styling collaboration, and on-site photoshoot assistance for “Desert Lightfall”, an editorial featured in MALVIE Magazine, Issue 41 (August 2023).
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Where fine art meets fashion.
Founded in France in 2020, MALVIE Magazine is an international platform celebrating emerging and established creative talent across fashion, photography, and art. With over 250k monthly readers and 30M social media impressions, MALVIE is more than a magazine; it’s a community built on connection, collaboration, and creative expression.
When MALVIE released a call for submissions for Issue 41, their brief invited artists and stylists to produce visionary editorials with strong storytelling. Around that time, stylist Carolina Marsoli reached out to collaborate on a concept titled “Desert Lightfall.”
The theme explored how light transforms emotion, balancing elegance and unease to create a cinematic atmosphere. I supported the creative direction through wardrobe sourcing, concept collaboration, and on-site assistance during the London shoot. The final series was published in MALVIE Magazine, Issue 41 (August 2023).
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Participated in early creative discussions to align on narrative, lighting, and styling direction
Collaborated with the stylist, photographer, and model team to refine the story and aesthetic flow
Curated and provided wardrobe selections to fit the theme’s mood and cinematic tone
Assisted on set with styling, garment coordination, and creative adjustments during the shoot
Contributed to overall visual cohesion across photography and styling
“I love love love this one — it looks totally different on the body. I think it goes really well with the theme.”
— Carolina Marsoli, Fashion Stylist -
The editorial “Desert Lightfall” was published in MALVIE Magazine, Issue 41 (August 2023) and featured across MALVIE Magazine and Jude Black Photography’s Instagram pages, reaching over 250K+ followers.
The project fostered strong creative relationships among a network of emerging stylists, photographers, and designers, and produced lasting marketing assets for each contributor. Limited edition prints from the shoot are now available through Saatchi Art and the Saatchi Gallery Online.
Want to collaborate on your next creative shoot?
COPYWRITING FOR A VINTAGE FASHION E-COMMERCE BRAND: FASHIDITY
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Developed brand messaging, website copy, and social media strategy for an emerging vintage fashion label. Defined voice, story, and customer experience.
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Fashidity | Vintage Timepieces & Jewellery
Based in London, Fashidity curates rare vintage watches and jewellery. Each piece is chosen for its story, history, and beauty. Originally selling through third-party marketplaces, the brand needed a clear identity to guide sourcing, attract a premium audience, and prepare for independent sales.
The challenge was to translate a passion for vintage craft into a brand experience that felt timeless yet modern. Through refined copy, visual storytelling, and a soft rebrand, the new direction positioned Fashidity as a tasteful curator.
Brand Messaging: romantic • timeless • curated • emotive
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To shape Fashidity’s new identity, I built a creative foundation that reflected the brand’s romantic and timeless aesthetic.
Defined brand values, ethos, and tone of voice
Created brand guidelines and a visual moodboard to guide photography, colour, and styling
Designed a new logo and refined visual direction
Wrote product descriptions for the core vintage collection
Produced an Instagram content batch for the soft launch
Crafted copy for the website, pop-up event, and promotional materials
Developed the full brand story to connect craftsmanship with emotion
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The result was a cohesive creative system that repositioned Fashidity from a marketplace seller to a distinctive vintage brand with a clear voice, story, and aesthetic.
Featured in MALVIE Magazine, Issue 41 (August 2023)
Secured a pop-up stall with Pop-Up Vintage Fairs London (March 2023)
Introduced an ethical sourcing system and creative campaign direction
Collaborated with leading London-based fashion creatives
Achieved clearer brand differentiation and expanded audience reach
“We deeply appreciate your contribution to our magazine and the opportunity to showcase your work.” — MALVIE Editorial Team
Want to build a brand that tells a story?
→ Let’s collaborate
PROMOTIONAL CAMPAIGN FOR LUXURY REAL ESTATE LAUNCH: GOLDROSE SHARPE
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Modelled and filmed promotional content for the launch of Lucent House, a luxury real estate development by Goldrose Sharpe in London.
Featured in Property London’s advertising campaign (399K followers), with over 58.3K video views and a sold-out launch. -
Creating High-Impact Launch Content for a Premium Property Brand
Goldrose Sharpe is a London-based property development company known for delivering high-end residential and commercial projects with a focus on design, detail, and craftsmanship.
Ahead of the launch of Lucent House, a £8.5M luxury development in Stoke Newington, the team wanted to create a digital campaign and event experience that matched the quality of the project and reached London’s premium property audience.
The goal was to attract high-value buyers, increase visibility, and position the development as a leading example of modern luxury living in the city.
-
Modelled in the promotional photoshoot for the Lucent House campaign
Featured in the walkaround video and behind-the-scenes promotional content
Collaborated with the creative team to align visuals with the brand’s premium aesthetic
Provided self-styling and input to maintain consistency across all visuals
Attended the red-carpet launch event and contributed to post-event coverage
-
Featured in Property London’s promotional campaign (399K followers) with 58.3K views on the main video
Post-event coverage reached an additional 2.6K views across channels
Contributed to a fully sold-out development with 100 percent of units purchased after launch
Strengthened Goldrose Sharpe’s reputation in London’s luxury property market
CREATIVE COLLABORATION FOR INTERNATIONAL LUXURY WEDDING WITH PHILOCALY WEDDINGS
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Concept and design collaboration for a four-day, multi-venue wedding abroad inspired by vintage Hollywood film.
Provided mood-boards, styling, music, and sensory touchpoints for an immersive experience for 100+ guests.
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Creating a Cinematic, Multi-Day Experience in Marrakech
Commissioned Philocaly Events, a leading international wedding planner, to bring creative vision to life for a four-day celebration hosted at the Beldi Country Club in Marrakech.
The concept began as a vintage Hollywood-inspired event designed to feel cinematic yet intimate. Every element, from the music to the menus, was part of a unified aesthetic story. The goal was to create an atmosphere that felt timeless and deeply personal, blending elegance, film-inspired design, and sensory detail.
Developed the creative direction and design concept, then collaborated with the planning and styling team to turn that vision into reality across four days and multiple venues.
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Developed the creative direction and design concept inspired by vintage Hollywood cinema
Created visual moodboards defining colour palettes, textures, and overall tone
Selected the venue, photographer, and videographer to match the cinematic aesthetic
Designed the monogram and invitation suite with film-inspired typography and Art Deco touches
Planned the thematic flow across four events, from welcome dinner to final celebration
Coordinated styling and sensory details including lighting, music, dining, and décor
Worked closely with Philocaly Events to ensure consistency and creative alignment throughout
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Delivered a seamless four-day destination celebration across multiple venues
Achieved the desired cinematic and immersive tone with a timeless, film-inspired atmosphere
Created an experience praised by guests for its detail, emotion, and elegance
Vendors retained imagery for private portfolios and limited public use to preserve event privacy
AI IMAGE GENERATION FOR BRANDING AND CONTENT: SUPERHUMXN
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Concept and application, a series of AI image experiments exploring visual identity, product mockups, and scalable creative processes for storytelling and brand development.
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AI As A Creative Partner in Visual Storytelling
This self-initiated project was developed to expand Superhumxn’s creative toolkit and visual process. The goal was to explore how AI could enhance brand storytelling, design workflows, and concept development.
The series combines text-to-image generation, AI-enhanced mockups, and conceptual visuals designed to evoke emotion and meaning. Each piece was created to test how machine collaboration can accelerate ideation while maintaining depth, tone, and human intention.
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Learned and applied text-to-image tools including Adobe Firefly, ChatGPT, and Canva AI
Experimented with prompt design and stylistic iteration to achieve consistent brand aesthetics
Developed AI-based visual concepts for both Superhumxn and Fashidity
Used AI-enhanced compositions for website, social, and publication visuals
Documented workflows to integrate AI into scalable creative production
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Expanded creative capacity for both Superhumxn and Fashidity
Accelerated concept-to-design timelines and improved brand cohesion
Enabled faster visual testing, mock-ups, and storytelling alignment
Integrated AI design into the ongoing creative workflow as a key part of Superhumxn’s process
→ Get in touch to discuss branding strategy and AI image design
CONTENT CREATION AND MODEL PORTFOLIO
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A selection of photography and video collaborations in fashion and street photography, working with photographers, brands, content creators, stylists, and make-up artists.
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Exploring Creative Direction Through Fashion, Portrait, and Street Photography
This portfolio showcases a series of collaborations with photographers, brands, and stylists across fashion, editorial, and street photography. Each shoot focused on creative storytelling, combining concept, styling, and movement to create visually distinct narratives.
The projects include brand campaigns, content shoots, and test editorials, highlighting versatility across commercial and creative work. These collaborations have developed a refined understanding of visual storytelling, art direction, and performance on set.
Selected Collaborations:
Kaykay London – Fashion brand founded by Katya Klema
Amarjeet Rai – Portrait Photographer
ImaginMarie – Creative Director & Content Creator
Keshav Ahuja – Videographer & Content Creator
Hunter Creates Things – Street & Documentary Photographer
Goldrose Sharpe – Lucent House Promotional Campaign
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Collaborated with independent and brand photographers on creative and commercial shoots
Developed styling and concept direction aligned with each project brief and moodboard
Modelled for brand, portrait, and editorial photography, combining creative and client-focused goals
Participated in video and promotional content, including product and campaign features
Strengthened understanding of composition, lighting, and art direction through hands-on collaboration
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Created a cohesive visual portfolio showing range across editorial, street, and commercial work
Featured in promotional campaigns, including Lucent House by Goldrose Sharpe (video reach: 58.3K+ views)Strengthened visual awareness and creative fluency, enhancing storytelling and on-camera direction
Built a stronger understanding of both creative and technical aspects of photography, informing future brand and content projects
→ Get in touch for creative direction, campaign modelling, or visual storytelling projects
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2022 - 2025
